Just Print It! The Effects of Self-Printing a Product on Consumers’ Product Evaluations and Perceived Ownership – Journal of the Academy of Marketing Science – article

Just Print It! The Effects of Self-Printing a Product on Consumers’ Product Evaluations and Perceived Ownership Annika Wiecek, Daniel Wentzel, Aras Erkin | Journal of the Academy of Marketing Science 2019-11-03 Recent years have witnessed the diffusion of 3D printing technologies that allow consumers to create products with the push of a button. While these …

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