Users’ Involvement in Value Co‐Creation: The More the Better? – European Management Review – article

Users’ Involvement in Value Co‐Creation: The More the Better? Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj | European Management Review 2019-11-03 Literature on value co‐creation often postulates that a greater degree of co‐production increases the potential of value co‐creation. To test this hypothesis, we build a computational model of value proposition inspired by March’s model of …

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