Consuming Anti-Consumerism: The German Fairtrade Movement and the Ambivalent Legacy of ‘1968’ – Contemporary European History – article

Consuming Anti-Consumerism: The German Fairtrade Movement and the Ambivalent Legacy of ‘1968’ Benjamin Möckel | Contemporary European History 2019-11-05 The article explores the influence of ‘1968’ on the West German fair trade movement. It argues that 1968 constituted an ambivalent legacy for the perception of mass consumerism: while the 1960s student movement radically criticised modern …

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