A Study on Trust Restoration Efforts in the UK Retail Banking Industry – The British Accounting Review – article

A Study on Trust Restoration Efforts in the UK Retail Banking Industry Shakeel Ahmed, Kenbata Bangassa, Saeed Akbar | The British Accounting Review 2019-11-05 This paper aims to capture the perception of banking services providers on how to restore their customers’ trust in the UK banking industry. Twenty frontline employees (FLEs) who have customer-facing responsibilities …

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