Do Deepfakes Pose a Golden Opportunity? Considering Whether English Law Should Adopt California’s Publicity Right in the Age of the Deepfake – Journal of Intellectual Property Law & Practice – article

Do Deepfakes Pose a Golden Opportunity? Considering Whether English Law Should Adopt California’s Publicity Right in the Age of the Deepfake

Kelsey Farish | Journal of Intellectual Property Law & Practice

2019-11-19

The earliest deepfake videos to gain notoriety were those featuring famous actresses, whose faces had been superimposed onto the bodies of pornographic performers. The technology has since spread rapidly beyond the adult entertainment industry, and there is growing concern over the ways in which deepfakes may be used to extort, intimidate, humiliate or defame. This is relevant for non-celebrity victims as well, given the average person’s propensity to share photographs of themselves on social media, and thereby providing an abundance of source material for a…

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